Media products, industries

Vance Joy- Riptide (Music Video)  Music Videos As a postmodern medium- By combining two previously separate industries, using excessive variety of textual elements just for the hell of it, and by de-emphasising the importance of traditional narrative. Postmodernism- impossible to define.  Aspects of postmodernism distrust of form, convention and established. 'style over substance' Lack of distinction between low and high culture  De-emphasise of temporal continuity; many different time periods referenced. Breaking the 4th wall The erosion of sense of self and identity.  The ubiquity of 'the screen'.    Vance Joy- Riptide (2013) The Music Video is connected to the lyrics as the words being sung are being shown acted out. Indie-pop. Zooming in on the singers face slowly. Constant panning between people. Beat-Matched Non-Continuity Editing -  General theme and narrative- montage of shots suggests themes of drowning, d...

Anaconda- Music Video Analysis  BME- Representation of black minority ethnicity and also Nikki Minaj Long shot of the 4 women, the revealing clothing shows that BME women are heavily sexualised. Long shot, high angle of the 3 BME wearing minimal clothing, the setting is a jungle the message behind this could show they are wild and uncivilised, representation of a stereotypical black female body type. Nikki Minaj is taking on the stereotypical role BME women. In the video to anaconda, Nikki Minaj is taking on the typical white women housewife, however she subverts the stereotypes as she is not actually cooking and trying to be sexual and seductive, she is giving BME women the stereotype that they are sexually promiscuous.  Gucci Gang- Lil Pump BME youth represented  Mise-En-Scene of the tiger could represent and emphasise his aggression and power. The binary opposition of the tiger walking down the corridor which could show his rebellion, as well as ...

You must an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences) Unassessed participants may act in, or appear in the media production, or operate lighting, sound, recording and other equipment under your direction if required. Create an original music video to promote your new artist or band.  Length- 3 mins-3 mins 30 seconds. Two or more filming locations (e.g. studio, rehearsal or live venue or other locations) Wide range of camera shots,angles and movements to interpret the music and the lyrics of the song. Shots of the artist or the band to establish a clear identity/image. performance footage (Rehearsal and/or live and/or lip synched) Representations of at least one social group clear structure with an element of narrative. every shot needs to be in focus sharp and crisp. editing of original footage to the music track graphics depicting the or...

Component 1A What is an ideology? A thought or opinion or belief. In media products, what constructs ideologies?  The media language such as editing and so forth. Who constructs them?  The producer And for what purpose?  because they want to manipulate the audience to believe a certain ideology. Ideology of Formation The ideology of the music video 'Formation' is about sticking to your roots, and to show the racial divide. Ideology of Riptide makes the audience think, as it is quite an unusual Music video. Theorists Part 1 Barthes (Media Language) - Created semiotic codes such as Symbolic, Proaitric,  Hermeneutic, an example of this is hermeneutic code which is the mystery code can be found in 'Riptide' why is the girl singing the wrong words.  Levi-Strauss (Media Language)- Binary oppositions is where something can't exist without a contrasting thing such as Day and night. Comedy is completely based off ...

Step 1- underline the key terms  To what extent has sociohistorical context influenced representations in the magazines you have studied? Make reference to both Adbusters and Woman. Step 2- Knee-Jerk Reaction  Step 3- Write a plan  Lisbet Van Zoonen male gaze theory Advert for soap very sexualised to branch out. Lifestyle Mag- woman Cultural Jam- Adbusters Patricahal hegemony- woman Post west- Adbusters Mention stereotypes. Objectification- Combine different ads. Semiotics- Barthes  Binary Oppositions- Levi-Strauss Sexualised women  Adbusters jokes at peoples expense  Satire- dark comedy- Satirical  Adbusters subverts the stereotype of women and ethnic. DAC  D- Definition  A- Arguement C- Context IBC media- 1964- lifestyle Culture jamming- 2016- Adbusters foundation

Magazine covers analysis 1. Nylon  The front cover of ‘Nylon’ is suggesting that the people that are reading it are able to take in a lot of information due to the scatter gun approach of how the words are positioned which could suggest that audience they are aiming for (target audience) are very capable of reading words that are not in a formal structure. The title of ‘Nylon’ isn’t fully shown as Alexa Chung’s head is covering the Midpoint of the word, this could suggest that the magazine isn’t important but rather the main focus of attention should be on Alexa Chung.  The producer of Nylon is targeting an audience of young females as they are using phrases such as ‘the coolest girls in the world’ and ‘iconic beauty’ which would suggest that females will look at this magazine and see that Alexa Chung is fairly attractive and will want to know all about the ‘iconic beauty’. Since this is a music magazine aimed at teenage to early adult females, Nylon have put a list o...

Pen  Portrait of Artist Name: M Speng  Age: 17  Costume: Branded clothing, White socks. Key ideology: Not caring about what people think, have fun. Style: Care free attitude, Funny. Place of origin: Cambridge  Props: wheelbarrow, Gold chain. Headline/title- Ariana Grande Kicker- get the inside scoop on teen vogue's cover shoot with Ariana Grande;. Pull Quote- there isn't one. Body/Body Copy- The main article. Main image- the left hand side of the magazine features Ariana Grande.

Specialist Culture Magazine Music- Karrang Fashion- Vogue Sport-  Loud and quiet-  Katy b is looking away from the camera which shows that she is a serious performer.  She is lit with a powerful light which makes the background darker which shows her importance as the spotlight is on her. Her hair looks strong. Red and fiery, English rose (pale skin and red hair) Pop Ideologies demonstrated here is of natural beauty. Harsh lighting on her face, quite close up used to attention. Sexual connotations of her sucking her thumb. Her eyes are looking directly at the audience (Direct Mode of Address) Close up and extreme close up, made to feel uncomfortable. Spengled! Funny, subversive of the rap genre,  Teenagers to adult Teens  Ideological  focus- Uniqueness, Standing out from the crowd. Key Representations- Teenage boys,  links to music videos- The music video was quite a mickey take on how ...

Humans When watching the first episode, here are some questions to think about: What science fiction codes and conventions are evidenced? Are these utilised in a typical or atypical way?  What groups are represented? What ideological perspective Who is the primary target audience for this show? All science fiction holds a mirror to society. What real world allegorical themes are dealt with here? What character archetypes are utilised in this show? To what extent does the narrative rely on them? What intertextual references/referential codes did you notice? How do these potentially reward the viewing experience? Settings- Science Labs Synthesiser soundtrack Presence of Robots  A group that is represented is humans and robots (known as synths) Families- the Hawkins family is middle class  Targeting the middle class audience Ethics is a main theme  Establish a meaning behind the show  Roles of women in society- seen as domes...

Glasgow Megasnake (Mogwai) - Electric/Metal, The bands wearing quite casual clothes. The soundtrack for Les Revenants was performed by Mogwai There are no lyrics in their music and they are an instrumental band. Not exactly typical rock. Distorted guitars. Their Songs tend to be very long. Mogwai lack a frontman. They look boring and very casual. Not very attractive. They are from Scotland. Golber wanted to attract a preset audience already. Mogwai own their own rock action (Vertical integration). Example of Conglomeration and Synergy (two media products working well together.  Allows international audience to find out who Mogwai is. Subcultural capital- Mogwai tend to turn down tv shows. Both of them (Les Revenants and Mogwai) are quite a good fit as they are both different.      Les Revenants Trailer Analysis- How does Les Revenants target its audience through the trailer? Targeted towards a International audience, as the writing is in Eng...

As you watch the first episode, consider the following: The Returned  ( French :  Les Revenants ) is a French supernatural drama television series created by Fabrice Gobert, based on the 2004 French film  They Came Back  ( Les Revenants ), directed by  Robin Campillo . The series debuted on 26 November 2012 on  Canal+  and completed its first season, consisting of eight episodes, on 17 December. In 2013, the first season won an  International Emmy  for Best Drama Series. (wikipedia) Cult TV- it gains a very big following, with an intense and passionate fanbases which invites people them to do things with it more than watch it. It creates a separate world and fans may want to escape into this world known as escapism. Key theory 3- Steve Neale- Theories Around Genre Les Revenants Notes Generic conventions and atypical features. Zombie? Drama? Mystery? Cult? Horror? 'New French extreme'???- Supernatural Unconventi...