Media products, industries

Mason McGinty  Plan- talk about the tide advert and how it shows women and what the audience would've felt. Kiss of the vampire talk about the genre conventions of Horror and the WaterAid advert talk about the new approach made to charity adverts by WaterAid.  Name three of Barthes's semiotic codes [1] Hermeuntic code  Symbolic code  Proairetic code  Briefly  define 'modes of address' [1] Mode of address is how the media product speaks to the audience. Briefly  define 'lexis' [1] Lexis is the language that is being used in the media text. Which  two  theoretical perspectives have we studied that can be 'credited' to Stuart Hall? [2] Representation and Reception.  Media language How can media language communicate multiple meanings? Make reference to at least two of the following; the  Tide  print advertisement (1950's), the  WaterAid  audiovisual advertisement (2016) and the  Kiss of the V...

Charity adverts and high end advertising Repertoire of elements modes of address ideology representation, including use of stereotypes Charity adverts always try to make the audience feel like the bad guy by having adverts that have sad but gentle music playing over a narration on how something is happening to the victim of the advert and how we can change their lives by donating. They usually use a direct mode of address by having the word 'you' included in the advert as if to say that we need to donate otherwise we are not doing enough and the problems of the victims will be our fault. They sometimes use children and try and make us sympathise with them by including high angle shots of us looking down on them to make them seem weaker and less able to fend for themselves. In WaterAid adverts they have close ups of the children drinking dirty water and looking at the camera as to make us want to donate as we feel sorry for them as they are so innocent and are...

What do you think has gone particularly well so far this year?  I think that the things that have gone well this year are things such as my analysis of media is getting better, it is still not great but i feel more confident in this. Another thing that is going well is the class discussions as i feel like that is very helpful hearing other peoples opinions on different media texts as they may be similar to mine or different which is interesting to me.  What are your strengths?  I am mostly on time, i always try my best to write out notes, i go home and read back my blog.  What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I find it hard to revise my notes sometimes as i don't think they are great,  i can't keep up sometimes with the notes in class. Identify 3 specific targets for yourself for the rest of this year. They can be both academic...

Claude Levi Strauss- Structuralism Binary opposition- Where two concepts, messages or values are presented in direct opposition with another one. Strauss suggested that our world is based on two perceptions. Binary oppositions are an element of narrative, as they can quickly tell a story and establish character archetypes. The function of an advert to make you feel better to promote a product or a new thing  show different roles of society  to show a widely well belief of people  promote different types of people  Ideology-  the beliefs and values of a media product. The producer is the maker of the product.  Dominant Ideology- the set of ideas or culture that is most common or widely accepted in a society.  The dominant ideology can change over time. Ideology signification of this advert is a beautiful women with make up on and this can be suggesting that you are only beautiful when you are wearing make up. Thi...

Z-line-  the way you read a text from top left to bottom right. Eyes are tracing a Z to get all the important information.  Rule of thirds- where the subject is placed. Image is split into 3by3. You shouldn't just bunch things together. Lining things up.  Headings and subheadings- The big words at the top of the page showing what the advert is about. Subheadings are not as big and you skim over. Serif font- The font of which the words in the advert. got something sans serif hasn't got. Feet of letters. Sans-serif font- sans serif could be used for a less educated people and younger people to make it easier to read.  Lexis- Language which is used, the choice of language used. Mode of address- the mode of address is the way the advert speaks to its audience Tide print avert (1950s) My first impressions is that this is a very stereotypical advert of how women were viewed back in the 1950s as this advert may be suggesting that...

component 1- media language Analyse media language and representation.  One based on on an unseen media product and comparing the representation in one product you've studied with an unseen product. Section b- includes marketing,radio, video games and more. code and conventions Layout and design- where everything is placed and the colour scene. Composition Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up- things that make up the scene such as props.  Graphics, logos etc. Language – slogan/tagline and copy  Anchorage of images and text-  Elements of narrative- the story being told.  Moving image Codes and conventions Camera work – framing, shot types, angle, position, movement Editing – pace, type of edits, continuity/montage Structure/narrative Sound – music/dialogue/voiceover  M...

Genre and intertextuality Genre- a type of media product governed by implicit rules that are shared by the makers of the product and the audience for it.  Videogames genres: Horror  Sport  Action  Arcade Sci-fi Fantasy  Shooters Racing Music Obscure genres: Giallo Danmaku Shooter Visual Novel Vaporwave Grindcore Hybrid Genres-  The mix of a few different genres to make its own genre. An example of this is grindcore as this is a mix of metal and punk. Another example is a Rom-Com.  Sub-Genres-   a genre within genre. Slashers and Zombies are sub-genres within Horror. Also paranormal.  Generic paradigms- the building blocks of genre Genre paradigms, also known as genre conventions, are aspects of a media text  (editing) that demonstrate to the audience what genre the media product is. Iconography - the familiar signs of genre.  Trailer for Utopia-  The...