Mock Exam
How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] The way in which audiences use online media can be affected by certain aspects online such as an article with an ideology which may cause the audience to start basing their decisions in the real world on this online media product. This is an example of David Gauntlett's theory of identities and how the audience aren't passive and will focus more on an ideology that will appeal to them and how they construct their own identity that. In my answer, I will be looking at how Zoella and Attitude Online affect they way in which their audience see themselves. Zoella is a mainstream Youtuber and is one of the most popular beauty vloggers on youtube with over 12 million subscribers. Her primary target audience is that of teenage girls, most likely aged between the ages of 10-16, this makes it easy for Zoella, whether she means to or ...