Revision- Newspapers- The Mirror and Daily Mail
How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer? Comparison of the two texts (one seen and one unseen) Underline- Check top of page. Knee Jerk Reaction- Both Newspapers are heavily influenced by their favoured political party, which is shown through the use of intertextuality and genre conventions. Daily Mail- Favours Right Wing Conservative Party The Mirror- Favours Left Wing Labour Party Intertextuality- When a media product references another media product to help the audiences understand their ideologies, in order to engage the audience. Genre Conventions are the typical aspects the genre of a media product, and are vital to the producer to allow them to target a specific audience. Ideology- refers to the ideas and beliefs of the producer, and is used primarily to allow the audience to relate to the media product. Plan Cultivation theory- George Gerbne...