Media products, industries

How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer? Comparison of the two texts (one seen and one unseen) Underline- Check top of page. Knee Jerk Reaction- Both Newspapers are heavily influenced by their favoured political party, which is shown through the use of intertextuality and genre conventions. Daily Mail-  Favours Right Wing Conservative Party The Mirror- Favours Left Wing Labour Party  Intertextuality- When a media product references another media product to help the audiences understand their ideologies, in order to engage the audience. Genre Conventions are the typical aspects the genre of a media product, and are vital to the producer to allow them to target a specific audience. Ideology- refers to the ideas and beliefs of the producer, and is used primarily to allow the audience to relate to the media product. Plan  Cultivation theory- George Gerbne...

How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude. [30] The way in which audiences use online media can be affected by certain aspects online such as an article with an ideology which may cause the audience to start basing their decisions in the real world on this online media product. This is an example of David Gauntlett's theory of identities and how the audience aren't passive and will focus more on an ideology that will appeal to them and how they construct their own identity that. In my answer, I will be looking at how Zoella and Attitude Online affect they way in which their audience see themselves. Zoella is a mainstream Youtuber and is one of the most popular beauty vloggers on youtube with over 12 million subscribers. Her primary target audience is that of teenage girls, most likely aged between the ages of 10-16, this makes it easy for Zoella, whether she means to or ...

Vance Joy- Riptide (Music Video)  Music Videos As a postmodern medium- By combining two previously separate industries, using excessive variety of textual elements just for the hell of it, and by de-emphasising the importance of traditional narrative. Postmodernism- impossible to define.  Aspects of postmodernism distrust of form, convention and established. 'style over substance' Lack of distinction between low and high culture  De-emphasise of temporal continuity; many different time periods referenced. Breaking the 4th wall The erosion of sense of self and identity.  The ubiquity of 'the screen'.    Vance Joy- Riptide (2013) The Music Video is connected to the lyrics as the words being sung are being shown acted out. Indie-pop. Zooming in on the singers face slowly. Constant panning between people. Beat-Matched Non-Continuity Editing -  General theme and narrative- montage of shots suggests themes of drowning, d...

Anaconda- Music Video Analysis  BME- Representation of black minority ethnicity and also Nikki Minaj Long shot of the 4 women, the revealing clothing shows that BME women are heavily sexualised. Long shot, high angle of the 3 BME wearing minimal clothing, the setting is a jungle the message behind this could show they are wild and uncivilised, representation of a stereotypical black female body type. Nikki Minaj is taking on the stereotypical role BME women. In the video to anaconda, Nikki Minaj is taking on the typical white women housewife, however she subverts the stereotypes as she is not actually cooking and trying to be sexual and seductive, she is giving BME women the stereotype that they are sexually promiscuous.  Gucci Gang- Lil Pump BME youth represented  Mise-En-Scene of the tiger could represent and emphasise his aggression and power. The binary opposition of the tiger walking down the corridor which could show his rebellion, as well as ...

You must an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences) Unassessed participants may act in, or appear in the media production, or operate lighting, sound, recording and other equipment under your direction if required. Create an original music video to promote your new artist or band.  Length- 3 mins-3 mins 30 seconds. Two or more filming locations (e.g. studio, rehearsal or live venue or other locations) Wide range of camera shots,angles and movements to interpret the music and the lyrics of the song. Shots of the artist or the band to establish a clear identity/image. performance footage (Rehearsal and/or live and/or lip synched) Representations of at least one social group clear structure with an element of narrative. every shot needs to be in focus sharp and crisp. editing of original footage to the music track graphics depicting the or...

Component 1A What is an ideology? A thought or opinion or belief. In media products, what constructs ideologies?  The media language such as editing and so forth. Who constructs them?  The producer And for what purpose?  because they want to manipulate the audience to believe a certain ideology. Ideology of Formation The ideology of the music video 'Formation' is about sticking to your roots, and to show the racial divide. Ideology of Riptide makes the audience think, as it is quite an unusual Music video. Theorists Part 1 Barthes (Media Language) - Created semiotic codes such as Symbolic, Proaitric,  Hermeneutic, an example of this is hermeneutic code which is the mystery code can be found in 'Riptide' why is the girl singing the wrong words.  Levi-Strauss (Media Language)- Binary oppositions is where something can't exist without a contrasting thing such as Day and night. Comedy is completely based off ...