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music video lesson 3/ Vance Joy Riptide Analysis

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Vance Joy- Riptide (Music Video)  Music Videos As a postmodern medium- By combining two previously separate industries, using excessive variety of textual elements just for the hell of it, and by de-emphasising the importance of traditional narrative. Postmodernism- impossible to define.  Aspects of postmodernism distrust of form, convention and established. 'style over substance' Lack of distinction between low and high culture  De-emphasise of temporal continuity; many different time periods referenced. Breaking the 4th wall The erosion of sense of self and identity.  The ubiquity of 'the screen'.    Vance Joy- Riptide (2013) The Music Video is connected to the lyrics as the words being sung are being shown acted out. Indie-pop. Zooming in on the singers face slowly. Constant panning between people. Beat-Matched Non-Continuity Editing -  General theme and narrative- montage of shots suggests themes of drowning, d...
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Television Industry- Humans (TV show)

Television is a specialised industry.   Specialist- better than anyone else in one area, weaker in other things. Traditional TV series-  UK drama series 6-8 episodes. UK Comedy series 6 episodes    American Comedy are 20-24 episodes. Humans has 8 episodes. Humans was originally made in Sweden, but was remade for UK audiences. Television in the 21st century. Television has changed considerably since the advent of digital technology in terms of its production, distribution and consumption. It has become a global, rather than a national industry and has become increasingly commercial, with public service broadcasting forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success. The TV shows are regulated which links to the theory of Peter Lunt and Sonia Livingstone. Netflix and Amazon can get away with certain things. Broadcasters are now "Narrowcaste...
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Genre and intertexuality

Genre and intertextuality Genre- a type of media product governed by implicit rules that are shared by the makers of the product and the audience for it.  Videogames genres: Horror  Sport  Action  Arcade Sci-fi Fantasy  Shooters Racing Music Obscure genres: Giallo Danmaku Shooter Visual Novel Vaporwave Grindcore Hybrid Genres-  The mix of a few different genres to make its own genre. An example of this is grindcore as this is a mix of metal and punk. Another example is a Rom-Com.  Sub-Genres-   a genre within genre. Slashers and Zombies are sub-genres within Horror. Also paranormal.  Generic paradigms- the building blocks of genre Genre paradigms, also known as genre conventions, are aspects of a media text  (editing) that demonstrate to the audience what genre the media product is. Iconography - the familiar signs of genre.  Trailer for Utopia-  The...
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