Television Industry- Humans (TV show)

Television is a specialised industry.

 Specialist- better than anyone else in one area, weaker in other things.

Traditional TV series- 

• UK drama series 6-8 episodes.
• UK Comedy series 6 episodes  
• American Comedy are 20-24 episodes.
• Humans has 8 episodes.
• Humans was originally made in Sweden, but was remade for UK audiences.

Television in the 21st century.

Television has changed considerably since the advent of digital technology in terms of its production, distribution and consumption. It has become a global, rather than a national industry and has become increasingly commercial, with public service broadcasting forced to adapt its structure, role and function. International co-production is growing and broadcasters such as HBO have achieved global success.

The TV shows are regulated which links to the theory of Peter Lunt and Sonia Livingstone.

Netflix and Amazon can get away with certain things.

Broadcasters are now "Narrowcasters" with multiple channels targeting different (sometimes more niche) audiences. 

Audiences consume television texts in a variety of ways as the industry has increased portability via new platforms. 

TV Documentary- Then there was Television

• November 2nd 1936
• 400 sets 
• John Baird was inventor of TV in Britain.
• Seemed like magic.
• 1920s Loads of countries including Britain, Germany, Japan and America wanted to be the first to produce the first television broadcasting.
• John Reith, head of BBC.
• John Reith was very against TV Broadcasting and never watched it. 
• John Reith left BBC in 1938.
• Cost of television sets was £200,000.
• Cecil Madden, BBC programme planner 1936-1939
• Baird wasn't invited to the launch of Television.

People may not have wanted to TV back in the 1930s as they may have felt it was going to distract people from their lives, whereas radio you could have it on in the background. 

Mass Media- television demands your attention, the Nazis used it to spread their proper gander, it assumes that the audience is passive and will easily be manipulated and let whatever is supposed to happen to them to happen to them. 

Distribution and circulation and marketing 

Distribution- How it is given out.

Circulation- How many people see it.

Marketing- How they are selling it 

Persona Synthetics Humans advert.

• Lighting goes darker at the end.
• More realistic.
• Viral Marketing, distributed on Youtube as opposed to traditional TV.
• Makes it more accessible.
• People will share it with their friends.
• It has hermeneutic codes, For example, when the synth is standing there she is wearing the same clothing which is unnatural.
• Its not instantly identifiable.
• Its intertextual, the way the synth looked when she was smiling in the mirror, I Robot and Blade Runner links.
• Proeatic code.
• American style commentary, connotations of American stereotypes happiness and confidence.
• Medication products are advertised a lot in America.
• Takes on the conventions of an American style medication advert, The MES is far too clean, gestures of the synths are kind of threatening. 
• Intertextual References to sinister Sci-FI corporations such as Datadyne and Tyrell.