Media products, industries

Media Language    Levi Strauss- B inary Opposition  Barthes-Semiotics  Steven Neale- Theories Around Genre  Narratology- Tzvetan Todorov Representation bell hooks- feminist theory  Stuart Hall- Representation  Lisbet Van Zoonen- Feminist Theory   David Gauntlett- Pick and Mix  Industry Curran and Seaton- Power and media industry   Hesmondhalgh- The Cultural Industries  Sonia Livingstone and Peter Lunt- Regulation Audience        Albert Bandura- Media Effects  Stuart Hall- Reception  Gerbner- Cultivation  Marxism- Working class get taken advantage of by the ruling class, this will then cause rebellion.   Stereotypical  stereotypical stɛrɪə(ʊ)ˈtɪpɪk(ə)l,stɪərɪə(ʊ)ˈtɪpɪk(ə)l/ adjective relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. "he fits the stereotypical...

Adbusters Detournement- Hijacking or re-routing,  AKA culture jamming.  Culture jamming- The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.  The genre of this is not immediately clear due to first glance at all the covers are completely different and no inside into what stories are featured so we have no clue. Parody- something that makes fun of something else. For example, scary movie- parody of Scream. Political magazine as it deals with world politics like Donald Trumps election. Brand identity  Informal Main image Boring and straight forward mastheads  All different mastheads as it is not consistent with their brand. Bar codes are positioned in different places each time, on the third image the barcode is positioned on his moustache to link Trump to Hitler. No paid adverts feature in the magazin...

Curran and Seaton- Power and Media Industries The media is controlled by a small number of companies primarily driven by profit and power Media concentration limits variety, creativity and quality. More socially diverse patterns of ownership can create more varies and adventurous media productions. Woman Relaunch Advert  Still about cooking and women in the kitchen 'high street cookery competition'  She is dressed up and ready to go out. This contrasts with the maternal woman on the 1960s on the front cover The masthead is different, the font has completely changed was naive now its full on and it seems informal and a more gossipy mode of address. The competition with 4 cars, if this was in the 1960s then the idea of a women driving would not exist whereas in the 1980s its not anything much different. It still has the same ideology and it is not completely progressive as they are still giving away kitchens. Working class is still the target audience so not much ...

Magazine Industry  Brand Identity- A logo can be associated with a company that can be presented to the audience. "Brand identity is how a business presents itself to and wants to be perceived by its consumers."     When a magazine targets an audience, they are not just targeting the audience, they are constructing a target audience.  Brand loyalty - when you keep coming back to a certain brand.  Advantages of specific target audience, the people will come back because the magazine is specific to then, the adverts will be relevant to what people want, for example an advert selling speakers in a music magazine. Brand loyalty- logo- represents ideologies of a company and helps their consumers to trust the company.  Vogue is serious whereas women is more casual. The layout of vogue is very plain and the main attraction is on the model, as the cover is plain and all the writing blends in to the models blue wear. The women is a very messy layo...