Adbusters

Adbusters

Detournement- Hijacking or re-routing,  AKA culture jamming.
 Culture jamming- The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands. 

The genre of this is not immediately clear due to first glance at all the covers are completely different and no inside into what stories are featured so we have no clue.

Parody- something that makes fun of something else. For example, scary movie- parody of Scream.

Political magazine as it deals with world politics like Donald Trumps election.

Brand identity 
  • Informal
  • Main image
  • Boring and straight forward mastheads 
  • All different mastheads as it is not consistent with their brand.
  • Bar codes are positioned in different places each time, on the third image the barcode is positioned on his moustache to link Trump to Hitler.
  • No paid adverts feature in the magazine. 
Adbusters- The price is £10.99 because of the lack of adverts, Published 6 times a year, Circulation: 120,000 readership.
The genre of this is independent, campaigning, culture jamming.

Subtitle: Journal of the mental environment.


Analysis Of Adbusters
  • The sans serif so it seems quite modern and is directed to a more high class audience maybe to its high price. 
  • Dark images. not colourful shows a deep meaning perhaps no happiness in the meaning behind the image.
  • Post- West- could be war because of the central image.
  • Anarchy vibe because he is cheering for something, going against social norms of society.
  • Looks like an old war photo, as he is cheering which could suggest that our society is obsessed with war and criticising the culture.
  • Destroying the identity of the magazine, self- vandalism, they don't care what you think of them.
  • It is quite bold and in your face, very aggressive makes you want to buy it. 
  • Bold, you do not know whats in the magazine so you won't know what you are buying.
  • Subverts many conventions.
  • Masthead is plain sans serif font clearly visible top of cover, although partially covered by the 'pasted over' effect.
  • Black background, main image of male in camouflage jacket, angry expression, clenched fist, image partially pasted over- subverts codes of consumer/lifestyle magazines.
  • Title of this issue is POST-WEST in same white font as the masthead, dominantly positioned in the lower third of cover.
  • Social/political message- image linked to article 'time for a radical rethink of what is considered   
















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