Magazine industry

Magazine Industry 

Brand Identity- A logo can be associated with a company that can be presented to the audience. "Brand identity is how a business presents itself to and wants to be perceived by its consumers."   

When a magazine targets an audience, they are not just targeting the audience, they are constructing a target audience. 

Brand loyalty- when you keep coming back to a certain brand. 

Advantages of specific target audience, the people will come back because the magazine is specific to then, the adverts will be relevant to what people want, for example an advert selling speakers in a music magazine.

Brand loyalty- logo- represents ideologies of a company and helps their consumers to trust the company.

 Vogue is serious whereas women is more casual. The layout of vogue is very plain and the main attraction is on the model, as the cover is plain and all the writing blends in to the models blue wear. The women is a very messy layout and the women is more smiley which could show that she is casual and isn't trying to be as serious as vogue as she is smiling. The writing is not on the women so it could show that there is more to the magazine than just this women.

Women is aiming for working class audiences who are middle aged.

The regelness of the colour blue could show that she is better than other people. Sophia loren Is looking confident and naive and she is superior. She is naive due to her smile being a bit silly and fake.

Women smile is overdone and she is being forced to do it, she is in a passive position. Vogue sells copies by being confident as they don't show off their title as their target audience will know if it is vogue. It is a snobby mode of address, you need to know about fashion, all the attention would be on you if you wear vogue as it is a high end fashion magazine. Sophia is 31 in this image, however she is vastly maturer than the woman on the front of Woman.  We believe this model to be 35 is presented in a more childish way.

The 'woman' magazine lets the title do the talking.

Vogue is exclusionary, Vogue also wants the main attraction to be Sophia as they want everyone to be focused on her. The lexis is restricted as it uses high class language such as scintillate, if you have it then you are part of an exclusive club.

Woman mentions kitchens so this keeps in line with the stereotypes, Woman magazine is unsure of its identity whereas Vogue knows what it is.

Woman magazine would have a soft and papery cover and it will be easily damaged.

Vogue- strong, confident mode of address- cool and she knows it
Lack of clutter- stylish and chic

Woman- Friendly mode of address, mate down the road
Cluttered cover emphasises fun
 

Life for magazine staff would never be the same again following the 1963 formation of the International Publishing Corporation, bringing together the three rival magazine companies, Newnes, Fleetway and Odhams Press. Traditional competitors found themselves all working for the same parent company - Ideal Home and Homes & Gardens, Woman and Woman's Own, to name but a few.