Power magazine

Curran and Seaton- Power and Media Industries

The media is controlled by a small number of companies primarily driven by profit and power
Media concentration limits variety, creativity and quality.
More socially diverse patterns of ownership can create more varies and adventurous media productions.

Woman Relaunch Advert 

  • Still about cooking and women in the kitchen 'high street cookery competition' 
  • She is dressed up and ready to go out. This contrasts with the maternal woman on the 1960s on the front cover
  • The masthead is different, the font has completely changed was naive now its full on and it seems informal and a more gossipy mode of address.
  • The competition with 4 cars, if this was in the 1960s then the idea of a women driving would not exist whereas in the 1980s its not anything much different.
  • It still has the same ideology and it is not completely progressive as they are still giving away kitchens.
  • Working class is still the target audience so not much has changed due to the clothing they've used to advertise
  • 'exciting again' shows the 1964 edition was not good enough so they changed to become exciting again.  
Promotional material from the Time Inc UK profile page for Woman
  • This is not for the reader it is for the advertisers.
  • This is selling audiences, the advertisers which would be interested in woman magazine.
  • The brand identity is more adventurous these days.
  • The brand identity could still be seen as the same.
To what extent is regulatory framework of magazines in the UK effective? 

Sonia Livingstone And Peter Hunt- Regulation

Ipso- Independent press standards organisation- Non government affiliated organisation.

IPSO regulating the stories and editorial content.   

By todays standards, Woman would probably break ISPO's rule of discrimination as they are discriminating women by cultivating ideologies into each others heads about the way that women are. 

Advertising Standard Agency (ASA) regulates Magazines. 


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