music videos

You must an individual cross-media production, applying your knowledge and understanding of the theoretical framework (media language, representation, media industries, audiences)
Unassessed participants may act in, or appear in the media production, or operate lighting, sound, recording and other equipment under your direction if required.

• Create an original music video to promote your new artist or band. 

• Length- 3 mins-3 mins 30 seconds.
• Two or more filming locations (e.g. studio, rehearsal or live venue or other locations)
• Wide range of camera shots,angles and movements to interpret the music and the lyrics of the song.
• Shots of the artist or the band to establish a clear identity/image.
• performance footage (Rehearsal and/or live and/or lip synched)
• Representations of at least one social group
• clear structure with an element of narrative.
• every shot needs to be in focus sharp and crisp.
• editing of original footage to the music track
• graphics depicting the original name of the artist or band and the title of the track. 

   How to get an A

• Use media language to demonstrate intertextuality and/or generic hybridity 
• Convey a complex representation of a social group using media language 
• subvert and challenge typical representational stereotypes
• present an ideological context typical to an independent music label
• create a magazine that demonstrates clear stylistic, thematic and ideological links to your music video