Adbusters and Women Revision

Step 1- underline the key terms 

 To what extent has sociohistorical context influenced representations in the magazines you have studied? Make reference to both Adbusters and Woman.

 Step 2- Knee-Jerk Reaction 
Step 3- Write a plan 





  • Lisbet Van Zoonen male gaze theory Advert for soap very sexualised to branch out.
  • Lifestyle Mag- woman
  • Cultural Jam- Adbusters
  • Patricahal hegemony- woman
  • Post west- Adbusters
  • Mention stereotypes.
  • Objectification- Combine different ads.
  • Semiotics- Barthes 
  • Binary Oppositions- Levi-Strauss
  • Sexualised women 
  • Adbusters jokes at peoples expense 
  • Satire- dark comedy- Satirical 
  • Adbusters subverts the stereotype of women and ethnic.
DAC 
D- Definition 
A- Arguement
C- Context

IBC media- 1964- lifestyle
Culture jamming- 2016- Adbusters foundation




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